Every year new designing concepts introduce, all of them promising to revolutionize user experience and improve the user experience. Some trends delight and inspire, some make your eye ache. UI trend cycle keeps changing according to the change of the user taste while adapting this change is one of the challenging yet existing tasks for graphics designers. In this article, we look at the latest UX Design Trend in 2021 that product designers and innovators need to look out for in the coming year.
Microcopy and UX writing will mature
Nowadays many companies have changed the style of communication style when it comes to content in apps and websites. They goal to make it less formal and try to keep as close to a casual dialogue for making users comfortable.
Microcopy is something new for designers. Some companies are afraid to add a little humor into the conversation whereas some are not. Microcopy will no longer be a concealed UX topic to be discussed by industries only. It will be of more significance to today’s digital experience. It will make users expert by helping them navigate flawlessly and comprehend functionality, and will also give rise to brand engagements through the tone of the voice.
In 2021, UX writers will focus on delightful informative microcopy and ways to balance brand personality with precision.
Voice user interface
Virtual assistance and voice interface clearly represent one of the several emerging technology. They are clearly influencing the way users interact and search information, carry out their daily tasks.
Google, Apple, Microsoft, and Amazon with other companies implemented Voice User Interface (VUI) to offer users the best experience. Where voice-activated interfaces are not commonplace for most websites and apps, the trend is nowhere getting lost in the foreseen future.
According to UX Design Trend in 2021, we can see more and more websites and apps adapting to a voice-activated search along with the traditional search option.
Half of the search queries come from a mobile device, which means more and more individuals are adopting mobile as their main device to consume information, as mobiles are more accessible, personal and they are almost like an extension of oneself.
Nowadays, the design is not only responsible for a website but also needs to be feature-rich, responsive, and functional on a mobile device. The importance of responsive design is well documented now and is no longer an option, but a priority.
Icons serve as an efficient tool for visual communication with customers. Simple minimalistic icons are considered a powerful UX trend. It is all about their ability to convey meaning in less space than words.
For this reason, many businesses play special emphasis on icons. For example, in 2020, such big companies as Apple and Sketch followed the latest user experience trends and made a complete redesign of all their system icons.
We recommend choosing icons from the same family. They should have the same size and dimension. Such consistency will show your skill level and emphasize the integrity of your website.
Data visualization and infographics
Data visualization has always been a trend, to showing information clearly to make a better user experience. In many cases, data is responsible for gaining or breaking the faith of users and hence needs to be represented accordingly. Users have started taking decisions based on the information that they see due to the change in their models.
Immersive 3D visuals
The world does not standstill. The 3D design area has been developing rapidly. However, the main drawbacks of this technology did not go anywhere. The more complex the 3D graphic is, the more load it puts on users’ computers.
In 2021, 3D elements will become even more popular, owing to the high demand for AR and VR technologies. For example, in a new update from Apple, maces Big Sur, a number of icons were changed. Designers added the elements of three-dimensional graphics to some of them.
Last year neomorphism was widely used in web design practices. It represents a combination of two common approaches to creating user-interfaces. They are called skeuomorphism and flat design. These UI trends differ significantly from each other and often considered the exact opposites.
In 2021, web designers got a new passion which is called glassmorphism. This trend comes from the blur effect or so-called blurred background. When people look at such an element, it seems that they are looking through the glass.
In summary, 2021 trends are a mix of various concepts. To succeed in creating a unique and engaging user interface, try to choose and combine several tendencies. Some trends explode from a dubious state to lighting up the sky but then soon start fading away. Others start slow, glowing brighter every day until they’ve completely affected our everyday design decision.
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